Though there are many ways for businesses to reach customers, the good old email marketing still holds its charm. It is a simple yet effective tool to showcase your products/ services, connect with your target audience, and build brand loyalty.
The right email marketing tool makes all the difference for your marketing efforts. It helps you with automation workflows, trendy templates, and customer engagement. This article presents the three best free email marketing tools and services lookinglion to boost your outreach efforts.
You can leverage their free plans and free trials to do a test run for your campaigns. Once you get the hang of a certain tool, you can go ahead with paid subscriptions to get the best of your investment.
What are Email Marketing Tools? How Does Email Marketing Work?
Whenever businesses launch their new products, or campaigns, or put their products on sale, the best way to reach customers directly is via email. Email marketing works best since customers subscribe to it willingly, and they are more likely to convert.
Email marketing tools automate the entire process of creating, scheduling, and sending emails, saving businesses time, money, and resources. You can create appealing emails, set up targeted email sequences, and grow your email list.
In 2020, email marketing had a value of 7.5 billion dollars, which has increased to 10.8 billion dollars in 2023. Many credible sources estimated that its revenue will reach 17.9 billion dollars by 2027. It gives digital marketers a solid incentive to invest in email marketing tools for small businesses and enterprises.
Top 3 Best Free Email Marketing Tools and Services Lookinglion You Should Use In 2023
Understand the pricing and features of the top 3 powerful email marketing tools to optimize your business outreach, increase customer engagement, and skyrocket the return on investment.
Here is a quick comparison to ease your decision-making:
| Features | GetResponse | AWeber | Constant Contact |
| Known For | Overall best email marketing tool | Simple and economical | Catering to small businesses |
| Templates | 100+ | 700+ | 200+ |
| Starting From | $12/month | $19.99 per month for 500 contacts | $12/month for 500 contacts |
| Deliverability Rate | 99% | 93.2% | 97% |
| Free Plans | 30-day free trial | Available | 60-day free trial |
| Ratings | 4.3 | 4.4 | 4.5 |
1. GetResponse | Overall Best Email Marketing Tool
Emails are the best way to connect one-on-one with your existing and potential customers. And GetResponse helps you do exactly that without putting in extra hours or effort.
It is a versatile and user-friendly email automation tool suitable for both novice and expert marketers.
The tool contains best-in-class features that increase lead generation and drive conversions. You can customize their pre-built templates, send targeted emails, and automate your marketing campaigns.
Key Features:
- Email automation: Automate your email campaigns with GetReponse’s automation workflows. It allows you to set up personalized email sequences based on user behavior, such as customer onboarding emails or the abandoned cart recovery email.
- Autoresponders: Autoresponders increase customer engagement by sending emails based on user behavior triggers like making a purchase or subscribing to the newsletter.
- Attractive landing pages: GetResponse helps you nurture leads with attractive landing pages.
- A/B testing: You can also split-test your email campaigns to optimize them for conversion.
- Analytics: Stay on top of email marketing with GetResponse. It offers automated analytics reports on how your campaigns are performing: How many people are reading your email, who is reading the most, what area needs improvement, it tells all.
- Catchy email templates: GetResponse has a gallery of over 500 templates you can customize per your brand. It also offers a drag-and-drop editor that you can use to create attractive emails for your audience. Just select the elements you like and drop them in place. No biggie!
- Integrations: It integrates well with social media platforms, CRMs, and e-commerce platforms, such as Salesforce, Zapier, Google Analytics, PayPal, Shopify, and more.
What You Get In The Free Plan:
GetResponse offers a free plan with up to 500 contacts. You get the following features in the free plan:
- Unlimited newsletter
- 2500 emails per month
- 1 landing page (1000 visitors per month)
- Signup forms and popups
- Drag-and-drop editor
- Website Builder
You can also avail a free trial for 30 days and enjoy all the features (both the free and paid ones).
2. AWeber | Simple And Economical Email Marketing Tool and Services Lookinglion
In the fast-paced world of digital communication, AWeber stands out as a simple and cost-effective email marketing tool. It empowers you to effortlessly connect with your audience through various emails, be it newsletters, promotions, or welcome messages.
AWeber offers an impressive collection of templates. So you can tailor your emails to match your brand aesthetics. Moreover, you don’t have to be a marketing expert to leverage AWeber most. Simply drag the elements you desire and drop them into place with its drag-and-drop editor.
Key Features:
- Integrations: AWeber seamlessly integrates with your business CRM and other essential platforms to ensure a streamlined workflow.
- Autoresponders: Autoresponders allow you to curate personalized interactions with your audience with follow-ups triggered by user behavior.
- Landing pages: Capture leads with visually appealing landing pages. AWeber provides tools to create pages that not only attract attention but also drive conversions, taking your marketing efforts to the next level.
- Email automation: Simplify your marketing campaigns with automation. Set up personalized email sequences based on user actions, ensuring your messages are relevant and timely.
- Sign-up forms: Build your subscriber list effortlessly with customizable sign-up forms. Tailor them to match your brand, and watch your audience grow.
- Email templates: Choose from a variety of professionally crafted email templates or customize your own. AWeber’s flexibility ensures that your emails look polished and align with your brand identity.
- Analytics: Stay informed about your campaign performance with robust analytics. AWeber provides insights into reader engagement, helping you refine your strategies for optimal results.
What You Get In The Free Plan:
Aweber free plan offers the following features:
- Up to 500 subscribers
- 700+ email templates
- 1 email list
- 1 email automation
- Sign-up forms
- Drag-and-drop builder
- Basic email support
3. Constant Contact
It is specifically targeted at small businesses and enterprises who need to connect with their customers via effective emails. The automation process, social media options, analytics, and reporting style are smoothly integrated.
What makes Constant Contact stand out is that it allows receiving payments from the subscribers. That means it is a great option for e-commerce stores to engage with customers and make profits simultaneously.
Key Features:
- User-friendly interface: You can learn it quickly because of the easy design and navigation options.
- Accurate metrics to measure the impact: You can actually see the number of views, clicks, and comments that will help you determine what is working finely and what is not. In this way, you can fine-tune your email campaigns as per customers’ preferences.
- Tons of template designs: Many small businesses lack the time and resources to create new templates for each campaign. In this case, Constant Contact’s pre-built templates can come in handy.
- Trusted email automation: To engage with the customers and audience more genuinely, it can automate the replies so that your visitors hold on to the conversation.
- Create master lists: To expand the customer base and increase your reach, it gives you the option of building lists and segmenting and managing them as needed. You can categorize, tag, integrate tools, and add information about customers easily.
- Engage with the customers: Get unlimited social media integrations, surveys, polls, and invitations, and create landing pages to connect more.
What You Get In The Free Plan:
In the 60-day free trial, you can get your hands on the following features of Constant Contact:
- Create and send up to 100 emails in total
- Access campaign types like surveys or onboarding emails.
- Automated emails
- Social media integration
- Live chat and phone support
What To Look For In An Email Marketing Tool?
There are tons of popular email marketing tools competing with each other. But, you as a customer have to analyze some basics of email marketing software before buying it.
Below are some features that an email marketing system must have.
1. Sorting Contacts
It means that an effective email marketing tool provides you with the option of segmenting or subdividing contacts according to one or multiple filters like location, gender, age, browser used, buying patterns, etc. It can help you finetune your emails according to customer behavior and increase the conversion rate.
2. CRM (Customer Relationship Management) Integration
An ideal email marketing tool must integrate CRM to automate customer management. Whenever you engage with customers, you collect their vital data to make your marketing campaign more personalized. Therefore, you need an optimized system in place that helps you manage the customer data.
3. Data Metrics And Analytics
No matter which tool you are using, it must show at least basic metrics of data analytics and reporting. For example, you must be able to check insights like click-through rates, replies, subscribers, unsubscribers, number of shares, deletes, etc.
4. Customizable Templates
For small marketing teams, designing every email from scratch can be difficult. That’s where customizable email templates come in. The email marketing tool of your choice must have a fine collection of templates that you can change as per your branding needs.
5. Scalability
When choosing the best email marketing tools and services, don’t just look for today. Make sure that the platform offers scalable plans to accommodate business expansion of any sort.
To Conclude: 3 Best Free Email Marketing Tools and Services Lookinglion
The above 3 best free email marketing tools and services Lookinglion can transform your emails into powerful assets, amplifying your message and engaging your audience. Moreover, these tools help decrease workload, increase productivity, and improve efficiency.
The free versions of these tools can help with initial trials and runs. Once you have the best tool for your needs and understand your campaigns, you can invest in paid subscriptions that have a vast range of features suited to your business’s needs.
3 Best Free Email Marketing Tools and Services Lookinglion FAQ’s
Is email marketing profitable?
Oh yes, it is! Email marketing is one of the oldest, simplest, and most profitable marketing techniques. For every 1 dollar spent on email marketing, e-commerce, and consumer goods businesses earn about 45 dollars (Litmus). That’s a whopping 4500% of ROI!!!!
Besides there are other benefits you get from the old-school email campaigns. You can engage your audience through personalized communication, test new offers on your email list, and increase brand loyalty.
How can I start email marketing for free?
Here is a quick step-by-step guide to starting an email marketing campaign for free:
- Set clear goals and create a solid plan to reach out to the targeted audience.
- Leverage social media, website, or existing friends and family to build the audience.
- Utilize the best free email marketing tools and services lookinglion.
- Write compelling and interesting emails and optimize them.
- Promote your emails on social media to get more subscribers.
How cheap is email marketing?
Many factors determine the cost of email marketing. Like the size of your audience or receivers of emails, the frequency of emails you send monthly, and the intricacies of your email design.
Generally, a mid-size business invests $9 to $1500 for email marketing, $0.30 to $0.50 per email. As for large companies and enterprises, the average cost can be as high as $4000 to $20,000 monthly.
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