Top 25 Most Popular TikTok Hashtags in 2025
Hashtags are a vital tool on TikTok to help users find content, but using the right ones can dramatically increase your reach and engagement. If you’re aiming to boost your TikTok presence, this guide has all the insights you need to make the most of trending and relevant hashtags.
Hashtags on TikTok are more than just a way to categorize content—they help the platform’s algorithm determine which videos will be shown to users based on their interests and interactions. In short, they are the keys to making your content discoverable.
Whether you’re looking to increase views/likes, gain followers, or engage with a specific audience, using trending or niche hashtags can have a significant impact. This article will guide you on how to select the best hashtags to get the most out of your TikTok posts in 2025.
What Makes a Hashtag ‘Popular’ on TikTok?
To understand which hashtags can help your content perform better, it’s essential to know what makes them popular. A hashtag becomes widely used when it resonates with a large audience, often due to its relevance, engagement rate, and the frequency with which people use it.
Key Metrics:
- Views: Popular hashtags are typically linked to high numbers of views.
- Engagement Rate: The level of interaction (likes, comments, shares) a hashtag generates.
- Relevance: How timely or relevant a hashtag is to current trends or events.
Trending hashtags can significantly boost your chances of appearing on the For You Page (FYP), a section where TikTok features videos it believes users will enjoy the most.
Top 25 Most Popular TikTok Hashtags in 2025
Here’s a snapshot of the top 25 most popular hashtags on TikTok in 2025. These hashtags are divided into categories, based on content type, to help you find the perfect match for your videos.
| Hashtag | Category | Number of Posts | Views (in billions) |
| #FYP | General | 20M+ | 500+ |
| #ForYou | General | 18M+ | 450+ |
| #TikTokViral | General | 15M+ | 300+ |
| #BeautyTok | Beauty & Fashion | 12M+ | 220+ |
| #OOTD | Beauty & Fashion | 9M+ | 170+ |
| #WorkoutMotivation | Fitness & Wellness | 8M+ | 150+ |
| #FoodTok | Food & Recipes | 7M+ | 130+ |
| #TechTok | Tech & Gadgets | 5M+ | 100+ |
| #CookingHacks | Food & Recipes | 4M+ | 90+ |
Trending TikTok Hashtags by Category
Each TikTok niche has its own set of trending hashtags. Here are the most popular ones for 2025:
General Trends
These are the most universal hashtags used by TikTok users across various niches. They have enormous reach and are often seen on the For You Page (FYP).
- #FYP
- #ForYou
- #TikTokViral
- #Trending
- #Viral
- #ExplorePage
- #TikTokFamous
- #ForYouPage
- #ViralVideo
Beauty & Fashion
Fashion and beauty videos thrive on TikTok, with these hashtags leading the way in user interaction.
- #BeautyTok
- #FashionInspo
- #OOTD (Outfit of the Day)
- #MakeupTutorial
- #BeautyTips
- #HairGoals
- #SkinCareRoutine
- #FashionTips
- #StreetStyle
- #MakeupArtist
Fitness & Wellness
Fitness and wellness influencers on TikTok are thriving with these hashtags, making it easier for people to discover motivating workout content.
- #FitTok
- #WorkoutMotivation
- #HealthyLifestyle
- #FitnessJourney
- #HomeWorkouts
- #FitFam
- #GymTok
- #YogaChallenge
- #WeightLossJourney
- #SelfCare
Food & Recipes
Food lovers flock to TikTok to try new recipes and life-changing cooking hacks, making these hashtags incredibly popular.
- #FoodTok
- #RecipeOfTheDay
- #Foodie
- #CookingHacks
- #FoodPorn
- #QuickMeals
- #HealthyRecipes
- #Tasty
- #ComfortFood
- #MealPrep
Tech & Gadgets
Tech enthusiasts are consistently posting content around the latest gadgets and technology trends, which is reflected in the popularity of these hashtags.
- #TechTok
- #GadgetReview
- #AITrends
- #TechTalk
- #GadgetLover
- #TechNews
- #SmartTech
- #TechTips
- #Innovation
- #FutureTech
To maximize your visibility, consider optimizing your TikTok profile description with a compelling summary that reflects your content’s niche, incorporating relevant keywords or synonyms like “profile flair” or “bio spark” to attract the right audience. A well-crafted profile description not only enhances discoverability but also sets the tone for your content, aligning with the hashtags you choose.
How to Find Trending Hashtags in Real-Time
Staying up-to-date with trending hashtags is key to ensuring your TikTok posts are seen by the right audience. Here’s how you can stay in the loop:
- TikTok’s Creative Center: This official tool allows users to monitor trending hashtags, sounds, and challenges.
- “Discover” Page: The Discover tab shows what’s trending in your area, and globally.
- Hashtag Analytics Tools: Apps like Hashtagify and TikTok Analytics help track hashtag performance and emerging trends.
Best Practices for Using Hashtags Effective
Using hashtags strategically is just as important as choosing the right ones. Here are some tips for maximizing their effectiveness:
- Mix Popular and Niche Hashtags: While trending hashtags are essential, niche-specific tags can help target a more engaged audience.
- Stay Relevant: Always make sure your hashtags relate to your video content to avoid misleading viewers.
- Optimize the Number of Hashtags: Use between 3 to 5 hashtags per post. Too many can seem spammy, while too few might limit your reach.
- Placement: While hashtags are often placed in the caption, you can also add them in the comments to keep your caption clean.
Common Mistakes to Avoid with TikTok Hashtags
Avoid these common mistakes to ensure your hashtag strategy is effective:
- Overusing Irrelevant Hashtags: Using hashtags that don’t relate to your content may hurt your engagement.
- Ignoring Niche Communities: Focusing only on popular hashtags can leave you missing out on smaller, more dedicated audiences.
- Not Updating Hashtags: Regularly update your hashtag strategy to keep up with trends and avoid stagnation.
Future Trends: What’s Next for TikTok Hashtags?
As TikTok continues to grow, the importance of hashtags will evolve. In 2026, expect to see:
- More Personalized Hashtags: Personalized hashtags based on user preferences and content type.
- Hashtags for Live Content: Hashtags specific to live broadcasts or TikTok events could see a surge in popularity.
Also Read: Tricks to Go Live on TikTok Sans 1K Fans
Conclusion
Hashtags are a simple but powerful way to increase your reach and engagement on TikTok. By staying informed about the latest trends and applying best practices, you can create a more effective hashtag strategy that brings real results. Experiment, stay updated, and watch your TikTok presence grow.
FAQ: Popular TikTok Hashtags
1. Why are hashtags so important on TikTok?
Hashtags on TikTok help categorize and discover content, allowing the platform’s algorithm to determine which videos to show to users. By using the right hashtags, your video is more likely to appear on the For You Page (FYP), which can significantly boost your reach and engagement.
2. How many hashtags should I use on a TikTok post?
While TikTok allows you to use up to 100 characters in a post’s caption, it’s best to use 3 to 5 relevant hashtags. This ensures that your video remains focused and doesn’t seem spammy. Balance popular hashtags with more niche-specific ones for the best results.
3. Can I use hashtags in the comments?
Yes! TikTok allows you to add hashtags in the comments section as well. Some creators prefer this method to keep their captions clean, while still benefiting from the reach of hashtags. It’s all about personal preference and how it fits with your overall aesthetic.
4. How do I find trending hashtags?
You can find trending hashtags by checking TikTok’s Discover Page or Creative Center, where you can see what’s trending globally and locally. Additionally, tools like Hashtagify and TikTok’s in-app analytics can provide real-time data on popular and emerging hashtags.
5. What’s the difference between niche hashtags and popular hashtags?
- Popular hashtags like #FYP or #ForYou have a massive reach but are highly competitive, meaning it might be harder to stand out.
- Niche hashtags are more specific to a particular topic, audience, or trend. While they may not have as much reach as popular ones, they often have a more engaged and targeted audience, which can lead to better interaction.
6. Should I only use trending hashtags?
While trending hashtags are important for gaining exposure, it’s also essential to include relevant and niche hashtags. Trending hashtags may give you visibility, but niche hashtags help you reach an audience that is genuinely interested in your content, leading to higher-quality engagement.
7. Can I create my own hashtag?
Absolutely! Many creators and brands create custom hashtags to encourage participation or to define a specific campaign or challenge. A unique and catchy hashtag can help you build a community around your content or a specific trend.
8. How do hashtags impact TikTok’s algorithm?
Hashtags help TikTok understand the content of your video and match it with the right audience. When you use relevant hashtags, the platform’s algorithm is more likely to recommend your video to users interested in that type of content, increasing your chances of going viral or getting featured on the FYP.
9. Are there any hashtags I should avoid using?
It’s best to avoid irrelevant hashtags that don’t match your content. Using unrelated hashtags can lead to poor engagement, and TikTok may even remove your post if it violates community guidelines. Always choose hashtags that are both relevant and appropriate for your content.
10. Can hashtags help with brand-building on TikTok?
Yes, hashtags can play a major role in brand-building. By using consistent branded hashtags, you can encourage followers to participate in challenges, share content related to your brand, or simply engage with your posts. This helps you build a loyal community around your brand on TikTok.
